Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. The point isn’t whether Trump was right or wrong, good or bad. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
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